Fazenda Rio Brilhante is located in the Pântano micro-region of Minas Gerais and spans approximately 1,600 hectares of coffee cultivation. The farm was founded by Inácio Urban, originally from Rio Grande do Sul, Brazil's southernmost state. In 2006, his children Erika and Fernando Urban joined the management, followed by his son-in-law Noé a few years later.

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The farm has garnered significant recognition, including 2nd place in the Imaflora - Rainforest Alliance competition and 3rd in the Cerrado Mineiro regional competition in 2017. In 2020, it earned first place in the Ethics and Traceability Award for its commitment to social responsibility, environmental conservation, and sustainable agribusiness practices.

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With 100% compliance under the updated Rainforest Alliance Certification standards, Rio Brilhante is one of only three farms worldwide to achieve this. Despite Brazil's stringent labor and environmental laws, the farm surpasses requirements by providing housing and meals for most workers and supporting local schools across western Minas Gerais. Its commitment to sustainability is reflected in practices like composting, creating wildlife corridors, and implementing advanced systems for forest and soil regeneration, turning an arid region into a model of ecological and agricultural excellence.